Is your value story working hard enough?
Join us for a webinar to find out!
Friday January 23rd, 2026
1:00-2:00pm GMT | 2:00-3:00pm CET
Thank you to all the attendees, please find the recording of the complete webinar online here.
If you have any questions for our panellists or feedback for our organisers, please email us at enquiries@visibleanalytics.co.uk.
Using the value story to optimise early models and HTA submissions
A strong value narrative is the bedrock of successful market access, yet value stories are often overlooked until late in the process, or don’t optimally capture what really matters to payers. This can result in HTA submissions that are not as compelling as they could be.
Join our expert speakers to explore how to optimise your product value story and use it to drive market access, from early modelling to HTA submission.
Edit Remák, Jo Whelan and Kerrie Ford from Visible Analytics, along with guest speaker Giles Monnickendam of Ceelos Consulting, will highlight the crucial role of a strong value narrative, the pitfalls of not having one in place, and ways to optimise your payer value story:
• Modelling: using the value story to inform the model influence diagram and shape the conceptual and final cost-effectiveness models
• HTA submissions: the value narrative matters – hear how an unclear value story makes an assessor’s job harder
• Optimising your value story: dos and don’ts for a compelling narrative
Giles Monnickendam
Advisor, health economics and market access
Ceelos Consulting
Edit Remák
Director of Health Economics
Visible Analytics
Jo Whelan
Value Communication Principal
Visible Analytics
Kerrie Ford
Value Communication Principal
Visible Analytics
